Jürgen Rothlauf's A Global View on Intercultural Management: Challenges in a PDF

By Jürgen Rothlauf

ISBN-10: 3110400626

ISBN-13: 9783110400625

Whatever their of starting place, all businesses are dealing with a similar problem to a better or lesser measure: globalization. it's changing into increasingly more obvious that businesses have to plan forward and count on coming advancements in the event that they are to achieve success sooner or later. at the present time, it is necessary to set up an excellent aggressive place within the worldwide area. there is not any doubt company tradition that's open to innovation and formed by way of international considering, performs a key function during this context. A tradition within which representatives of alternative international locations und cultures can come jointly, watching for and knowing the cultural demanding situations, creates the root of any overseas enterprise. a world view on intercultural administration may be the key to effectively doing enterprise in different cultural environments.

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A Global View on Intercultural Management: Challenges in a Globalized World (De Gruyter Studium) by Jürgen Rothlauf


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